BROCHURES: Graphic Design from Concept to Completion: Brilliant Ideas, Brilliantly Produced

To convey their unique selling point and the benefits of their services or products, most clients proceed next with a printed brochure. Remember to keep it simple — less is more. The goal is to entice your potential customers to call, not to overwhelm them with too much information. Witte Design’s Brochure Program begins with a meeting to discuss content, review your existing collection of information, and determine the optimal format and price point for the brochure. From there, Andrea concepts, designs and writes a color mockup. If indicated in the design, Andrea then organizes and art directs any needed custom photography or illustration or, alternatively, finds the optimal stock images. After the layouts are approved, Witte Design prepares the final artwork for printing and supervises the entire production process to delivery of the printed brochures.